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Sponsorship agreement is largest in women’s game
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Global — Tom Garry
Sponsorship agreement is largest in women’s game
Exceeds some men’s Premier League clubs’ shirt deals
The Women’s Super League club London City Lionesses’ new front-of-shirt sponsorship deal with Nike is the largest in the women’s game, according to their American owner, Michele Kang.
The length and value of the deal has not been disclosed but sources close to the WSL club are hailing it as a gamechanging moment and Kang claims that it even exceeds some men’s Premier League clubs’ shirt deals.
Exceeds some men’s Premier League clubs’ shirt deals
This report is published with credit to The Guardian. The wire sent a summary; open the original for any extra context. Read on The Guardian →
Source: The Guardian · Tom Garry. Published 3 Sept 2026, 09:33 pm.
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