Premier League money has lost all meaning amidchaotic spectacle of excess | Barney Ronay
The transfer window has broken all rational rules and limits, leaving us to marvel and, ultimately, pick up the bill
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Barney Ronay2 Sept 2026, 07:00 pmUpdated 3h ago1 min readSportsGlobal
Global — Barney Ronay
Premier League money has lost all meaning amid chaotic spectacle of excess | Barney Ronay
The transfer window has broken all rational rules and limits, leaving us to marvel and, ultimately, pick up the bill
There was a research study a few years back into a key period in the life of the TV show Location, Location, Location. You know the one. Half an hour of mid-morning drift. Hosted by two people whose common quality is they both look as if the minced essence of Wellington boots, the Volvo XC40 and the phrase “picky bits” has been reconstituted into human shapes, then sent out to judge people for buying houses.
The big reveal was always the bit where they came back a year later and saw how much the value had shifted. Because all conversations about houses are, in the end, an excuse to talk about money. Oh wow, it’s gone up by £20,000. You are good. Oh no, you’re now bankrupt and your flat looks like a hostage cell with fairy lights. Unlucky. You are bad.
There was a research study a few years back into a key period in the life of the TV show Location, Location, Location. You know the one. Half an hour of mid-morning drift. Hosted by two people whose common quality is they both look as if the minced essence of Wellington boots, the Volvo XC40 and the phrase “picky bits” has been reconstituted into human shapes, then sent out to judge people for buying houses.
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Source: The Guardian · Barney Ronay. Published 2 Sept 2026, 07:00 pm.