Grand Theft Auto VI is a phenomenon – butthere is much more to the gaming world
As Rockstar’s blockbuster prepares to dominate the headlines, it’s time for the mainstream media to stop treating video games as a novelty that needs explaining
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Keith Stuart2 Sept 2026, 02:00 pmUpdated 1h ago2 min readTechGlobal
Global — Keith Stuart
Grand Theft Auto VI is a phenomenon – but there is much more to the gaming world
As Rockstar’s blockbuster prepares to dominate the headlines, it’s time for the mainstream media to stop treating video games as a novelty that needs explaining
Predictably, the Grand Theft Auto VI “extended look” which premiered on Netflix last week was a success for all involved. The 30-minute preview scorched to No 1 on the viewing chart and even brought the site down for a few minutes as millions of gamers tried to watch what was, effectively, a very long teaser trailer. According to data collated by Eurogamer , more than 9,000 Twitch streamers covered the show leading to 5,227,798 hours of viewing there alone. And this was just the beginning of what will surely be two months of escalating hype – and unprecedented media attention.
Call me cynical, but I suspect the coverage of GTA VI in the media over the next few weeks will follow a familiar pattern. Mostly, it will be five-minute slots wedged in near the end of news bulletins in which games journalists, industry analysts and other pundits will be asked why the game is such a big deal, how much it cost to make and how much revenue it will generate. Perhaps a few will try to reignite the hoary old “violence in video games” debate, there will be presenters laughingly admitting they’ve not touched a game since Pac-Man, rolling their eyes and wallowing in their ignorance, in a way they never would while discussing any other art form. Somebody will venture the subversive view that “games are no longer just for kids”; somebody else will say “games make more money than films and music put together”. And that will be that, job done for another decade … or until there’s a funny story about Pokémon.
Predictably, the Grand Theft Auto VI “extended look” which premiered on Netflix last week was a success for all involved. The 30-minute preview scorched to No 1 on the viewing chart and even brought the site down for a few minutes as millions of gamers tried to watch what was, effectively, a very long teaser trailer. According to data collated by Eurogamer , more than 9,000 Twitch streamers covered the show leading to 5,227,798 hours of viewing there alone. And this was just the beginning of what will surely be two months of escalating hype – and unprecedented media attention.
This report is published with credit to The Guardian. Full available text from the wire is above. Read on The Guardian →
Source: The Guardian · Keith Stuart. Published 2 Sept 2026, 02:00 pm.
