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'Subtle changes pointing to consumer fatigue' achallenge for fast-fashion retailers, expert says

A federation of European textile associations called on Tuesday for an import fee of €10 on fashion imports, the latest effort to stem the flood of ultra-cheap competition mainly from China. Speaking with FRANCE 24's Sharon Gaffney, Dr Sheng Lu, Professor at the Department of Fas

This story summarizes reporting from France 24. Read the original for full context. Wire items stay in our news sitemap for seven days. Editorial policy.

Read full story on France 24 →

Sharon GAFFNEY1 Sept 2026, 09:40 pmUpdated 14h ago1 min readEuropeWorld

'Subtle changes pointing to consumer fatigue' a challenge for fast-fashion retailers, expert says

World — Sharon GAFFNEY

'Subtle changes pointing to consumer fatigue' a challenge for fast-fashion retailers, expert says

A federation of European textile associations called on Tuesday for an import fee of €10 on fashion imports, the latest effort to stem the flood of ultra-cheap competition mainly from China. Speaking with FRANCE 24's Sharon Gaffney, Dr Sheng Lu, Professor at the Department of Fashion and Apparel Studies at the University of Delaware, says that it remains to be seen just "to what extent such measures would push groups like Shein to change their business model", adding that fast-fashion retailers may have to start to contend with "consumer fatigue".

This report is published with credit to France 24. The wire sent a summary; open the original for any extra context. Read on France 24 →

Source: France 24 · Sharon GAFFNEY. Published 1 Sept 2026, 09:40 pm.

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