India·Source-based summary
Kannada cinema has anew headache: Paid reviews
So film teams recruit social-media stars to post slick, scripted messages on X and Instagram, ensuring a massive hype around a film’s release
This is a source-based summary, not original reporting by Ebenezer journalists. Source: The Hindu. Ebenezer published 3 Oct 2026, 05:52 pm. Editorial policy.
Read the original report on The Hindu →India — The Hindu