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Woolworths’ Ooshies craze causes Coles sales slump withparents shopping at rival supermarket to collect toys

Coles full-year results show that despite gaining market share over past 12 months, sales fell over four weeks of ‘competitor’s collectables campaign’

Read full story on The Guardian
Luca Ittimani25 Aug 2026, 03:44 amUpdated 4h ago1 min readWorldWorld
Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys

WorldLuca Ittimani

Coles full-year results show that despite gaining market share over past 12 months, sales fell over four weeks of ‘competitor’s collectables campaign’

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Woolworths’ latest Disney “Ooshie” collectables have not only captivated Australian children, they have led to a short-term slump in competitor Coles’ sales.

The latest rubber figurine promotion was scheduled to end on Tuesday, but strong customer interest meant Woolworths prematurely ran out of Ooshies a week ago.

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This report is published with credit to The Guardian. The wire sent a summary; open the original for any extra context. Read on The Guardian

Source: The Guardian · Luca Ittimani. Published 25 Aug 2026, 03:44 am.

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