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'Wholewheat' but only 19.5% atta: CCPAorders McVitie's to change packaging

The CCPA ordered McVitie's to stop using the "Wholewheat" claim on its biscuits. This action followed concerns raised about misleading health claims on food products. The authority found the biscuit packaging contained only 19.5 percent whole wheat flour. McVitie's explanation ab

This story summarizes reporting from Times of India. Read the original for full context. Wire items stay in our news sitemap for seven days. Editorial policy.

Read full story on Times of India
SAURABH THAKUR31 Aug 2026, 06:23 amUpdated 1d ago1 min readIndiaIndia
'Wholewheat' but only 19.5% atta: CCPA orders McVitie's to change packaging

IndiaSAURABH THAKUR

The CCPA ordered McVitie's to stop using the "Wholewheat" claim on its biscuits. This action followed concerns raised about misleading health claims on food products. The authority found the biscuit packaging contained only 19.5 percent whole wheat flour. McVitie's explanation about its trademark was rejected by the CCPA. The company was fined Rs 1 lakh and directed to change its packaging.

This report is published with credit to Times of India. The wire sent a summary; open the original for any extra context. Read on Times of India

Source: Times of India · SAURABH THAKUR. Published 31 Aug 2026, 06:23 am.

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