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Zoho founder Sridhar Vembu advises technical professionals to engage in sales calls. Learning to handle rejection is crucial for business success, he states. Direct customer interaction improves idea explanation and business understanding. Sales experience also enhances communica
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India — TOI TECH DESK
Zoho founder Sridhar Vembu advises technical professionals to engage in sales calls. Learning to handle rejection is crucial for business success, he states. Direct customer interaction improves idea explanation and business understanding. Sales experience also enhances communication skills and fosters respect for salespeople. Ultimately, business fundamentally relies on selling products and acquiring customers.
This report is published with credit to Times of India. The wire sent a summary; open the original for any extra context. Read on Times of India →
Source: Times of India · TOI TECH DESK. Published 27 Aug 2026, 03:47 am.
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