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From Bournvita to ‘100% Pure’: Why is FSSAItightening the rules on food claims? | Explained

The regulator said it has issued more than 150 notices to food companies in recent months over misleading advertisements, false claims and labelling non-compliance.

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The Hindu26 Aug 2026, 03:19 amUpdated 1d ago1 min readBusinessIndia

India — The Hindu

From Bournvita to ‘100% Pure’: Why is FSSAI tightening the rules on food claims? | Explained

The regulator said it has issued more than 150 notices to food companies in recent months over misleading advertisements, false claims and labelling non-compliance.

This report is published with credit to The Hindu. The wire sent a summary; open the original for any extra context. Read on The Hindu →

Source: The Hindu. Published 26 Aug 2026, 03:19 am.

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