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Diamonds for sale: lab-grown gem auctions are all overTikTok right now, but some aren’t happy about it

Streamed auctions offer a cheap way to buy the precious gems, but experts warn that quality is not guaranteed

Read full story on The Guardian
Rosalind Adams22 Aug 2026, 12:00 pmUpdated 2d ago1 min readTechGlobal
Diamonds for sale: lab-grown gem auctions are all over TikTok right now, but some aren’t happy about it

GlobalRosalind Adams

Streamed auctions offer a cheap way to buy the precious gems, but experts warn that quality is not guaranteed

The first time Andrea Greenhill came across a livestream auction for lab-grown diamonds while scrolling on TikTok, she was stunned. While the diamond engagement ring her husband proposed with years ago had cost thousands of dollars, these loose lab-grown diamonds were selling in seconds at a fraction of the price.

“I have two rings that are both natural diamonds and cost a fortune,” she said. I saw the prices they were going for in the auctions, and I was like, “This is insanity.’”

The first time Andrea Greenhill came across a livestream auction for lab-grown diamonds while scrolling on TikTok, she was stunned. While the diamond engagement ring her husband proposed with years ago had cost thousands of dollars, these loose lab-grown diamonds were selling in seconds at a fraction of the price.

This report is published with credit to The Guardian. The wire sent a summary; open the original for any extra context. Read on The Guardian

Source: The Guardian · Rosalind Adams. Published 22 Aug 2026, 12:00 pm.

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