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Auntie v influencers: why YouTubers areready for battle with the BBC

Content creators are fighting proposal to boost traditional broadcasters in video platforms’ all-powerful algorithms

Read full story on The Guardian
Michael Savage Media editor22 Aug 2026, 12:00 pmUpdated 3d ago1 min readTechGlobal
Auntie v influencers: why YouTubers are ready for battle with the BBC

GlobalMichael Savage Media editor

Content creators are fighting proposal to boost traditional broadcasters in video platforms’ all-powerful algorithms

The millions who subscribe to the content creator Simon Squibb’s social media channels are usually delivered tips and hacks on how to turn their dream business idea into reality. But they were recently presented with something completely different.

In an Instagram post entitled “the government wants to control YOU”, Squibb issued an urgent call to arms. He asked his followers to fight against a proposal that he said could force content from the BBC and other traditional broadcasters into their social media feeds and recommendations whether they liked it or not.

The millions who subscribe to the content creator Simon Squibb’s social media channels are usually delivered tips and hacks on how to turn their dream business idea into reality. But they were recently presented with something completely different.

This report is published with credit to The Guardian. The wire sent a summary; open the original for any extra context. Read on The Guardian

Source: The Guardian · Michael Savage Media editor. Published 22 Aug 2026, 12:00 pm.

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